Colgate Optic White is partnering with country music star Kelsea Ballerini. For the next year, Colgate will follow the platinum-selling artist-songwriter on her journey as one of music’s rising stars. Ballerini will give fans a unique view into her personal and professional journey.

Colgate Optic White kicked off the brand’s partnership with Ballerini by hosting a private concert in NYC where media, influencers and fans gathered to hear a special set, concluding with her first live, acoustic performance of her new single, “Legends.”

“We look forward to joining Kelsea on her amazing journey this year as she continues to spread smiles across the faces of her fans,” said Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive.

For behind-the-scenes access to Kelsea’s biggest moments and more, follow @OpticWhite and @KelseaBallerini on Twitter and Instagram using #OpticWhitexKelsea.